Jinx Returns for Rescues program giving back to pet parents this tax season

Jinx Dog Food celebrates pandemic pups with their Returns for Rescues program. Photos provided by Jinx.
Jinx Dog Food celebrates pandemic pups with their Returns for Rescues program. Photos provided by Jinx. /

Things are weird right now because of the COVID-19 pandemic. One of the things affected has been tax season, which was has been extended later than usual for 2021, and the Jinx Returns for Rescues program is paying back.

Jinx Dog Food began serving pet parents through a direct-to-consumer model in January 2020, and here at Dog O’Day we’re big fans of their products, which have expanded to include kibble, dog biscuits, dog treats, meal toppers and dental chews.

Celebrity investors include actor Will Smith, NFL Hall of Famer and TV personality Michael Strahan, pop star Halsey and more, and they have also done many cool collaborations with other pet-centric or pet-adjacent companies like Barry’s gym and West and Willow pet portraits.

“Our goal as a brand is to continuously offer new access points and innovations to enable dog parents to get Jinx whenever they need it, wherever they are,” Jinx CEO Terri Rockovich told us in late April during an email interview.

The Jinx Returns for Rescues program is giving back to new pet parents.

The Jinx Returns for Rescues program launched on Monday, May 17, and will run until the federal tax deadline of October 17.

Jinx has pledged $10,000 to give back to pay back the adoption fees for pandemic pups that joined the family in 2020, up to $150 per family. While math isn’t our strong suit (we’re mostly English/Communications majors), that should help more than 50 families, at the least.

To take part, fill out this form on the Jinx website, along with proof of adoption in 2020, the amount to be reimbursed, and a family photo with their new dog.

While many people have become pet pawrents for the first time during the pandemic, and some even are making their pets’ needs of the moving process, their humans are starting back to their office lives, which might lead to some separation anxiety from the newly-adopted canines – this is weird and new, Mom and/or Dad isn’t supposed to be gone for long periods of time, in their experience!

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We hope you and your family (which includes the pets) have a great weekend filled with fun adventures.