Jinx dog food review: Chicken, Brown Rice and Avocado recipe

Jinx dog food, Chicken Brown Rice and Avocado recipe. Photos by Wesley Coburn
Jinx dog food, Chicken Brown Rice and Avocado recipe. Photos by Wesley Coburn /

Healthy pups are important, so we did a Jinx dog food review.

Jinx dog food debuted what seems like another lifetime – but January 2020 wasn’t all that long ago, honestly. So we thought it would be good to do a Jinx dog food review.

Founded by Michael Kim, Sameer Mehta and Terri Rockovich, all of whom worked for Casper mattresses, Jinx is a premium-level direct-to-consumer dog nutrition brand roughly similar to CANIDAE or Nulo, and their products use natural ingredients (like organic chicken) and are free of artificial ingredients and fillers. Their recipes have undergone rigorous testing by veterinarians and canine nutritionists, as well as numerous real-world dogs.

Celebrity investors include actor Will Smith and pop singer/songwriter Halsey and NFL Hall of Famer/Good Morning America host Michael Strahan.

The product line so far offers three varieties of kibble: Chicken, Brown Rice and Avocado; Chicken, Sweet Potato and Egg; and Salmon, Brown Rice and Sweet Potato.

Jinx believes that modern doghood, since they aren’t feral wolves anymore scavenging for sustenance, requires a different approach to nutrition, which includes a moderate amount of protein and a mix of grains and vegetables.

They also offer dog treats and dog sauce (bone broth) for extra fun. The delivery box proclaims in large lettering that “this package is not for you, it is for your dog!” and the kibble bag itself includes a bunch of useful information besides the usual ingredients list, like a recommended adjustment process, portion sizes based on the dogs’ weight, and a vitamin breakdown.

Here at Dog O’Day, we tested the Chicken, Brown Rice and Avocado recipe of kibble (somehow they figured out a way to include avocado safely), and the staff dogs taking part in this exercise as taste testers were Captain the Lab mix, Banjo, a dog of unknown heritage; Andy the Great Pyrenees and Emma the Lab/German Shepherd mix.

This covers the spectrum, as Captain and Banjo are both senior dogs, Andy a middle-aged adult and Emma is a puppy, about six months old.

Jinx dog food is composed of disc-like shapes, so the act of feeding seems like pouring out a bowl of Cookie Crisp cereal.

All our dogs chomped down immediately at each meal, and they seem to have more energy and better coat conditioning as well. So in short, our Jinx dog food review of their Chicken, Brown Rice and Avocado blend is this: if you can, it’s a very good choice for your favorite pupper.

A 4-pound bag of Chicken, Brown Rice and Avocado is available for $25, a 10-pound bag is $45, and a 20-pound bag is $75, and if you subscribe for a regular purchase delivered every three or so weeks, then you save 10 percent off each dog food order. For more information, see their website at ThinkJinx.com.

Next. What does all this information on pet food labels mean, anyway?. dark

If you’re in the market for a new bowl to offer your pooch their Jinx dog food, then we’d recommend the HOWND Hero Bowl, which you can read about in our review here

If you’d like to expand your cooking repertoire to include home-cooked meals for your pet, you should check out Dr. Judy Morgan’s book YIn and Yang Nutrition for Dogs, which would can read our review here.

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