Kindli app brings positivity and kindness to social media world

LONG BEACH, CA - JULY 22: Geordi La Corgi celebrates his 5th Birthday at Rosie's Dog Beach on July 22, 2018 in Long Beach, California. (Photo by JB Lacroix/Getty Images)
LONG BEACH, CA - JULY 22: Geordi La Corgi celebrates his 5th Birthday at Rosie's Dog Beach on July 22, 2018 in Long Beach, California. (Photo by JB Lacroix/Getty Images) /

The new Kindli app spotlights the best of social media.

The Kindli app aims to spotlight the best of social media – the “social” part, in the sense of spreading kindness, thoughtfulness and positivity. And goodness knows that we could use that as 2020 mercifully is near its end.

It just launched today (ironically Friday the 13th) on World Kindness Day, and features a variety of Daily Kindness videos like a neighborhood socially-distantly-celebrating a woman’s 80th birthday, wives surprising their husbands with pregnancy announcements, and dogs being cute by frolicking through the woods, for example.

This offers a lot of the same benefits as the Dogstagram and Dog Twitter communities, without the need to periodically clean out bots and mean human people.

The Kindli app is free to download from the App Store and Google Play and sign up for to view others’ content, but to fully unlock their account (meaning the ability to comment on posts and post their own content), users will need to make a one-time donation of $1 to one of Kindli’s charity partners, which users can select. (Theoretically, this could be anything, including dogcentric organizations like Guiding Eyes for the Blind or Southeastern Guide Dogs.)

“Kindli helps people ‘find their kind’ and we welcome everyone to join our mission to make an impactful and worthwhile positive change,” founder and CEO Martin Diamond said in a press release.

Once an account is unlocked, there is a three-layered system of content checks to screen out anything that could be potentially harmful, mean-spirited or significantly controversial (no politics or hot-button issues, for example), and if a user violates these rules, they will be permanently muted and cannot re-unlock their account.

A major feature of Kindli is the use of its Kindli Cards, which are designed to be an anonymous thank-you note in Pay It Forward efforts, where recipients could scan a QR code and then write a thank you note to the person who paid for their coffee or whatever.

Major founding investors include former NFL quarterback and current sportscaster/minor league baseball player Tim Tebow and Olympic gold medalist Kerri Walsh Jennings, one of the most successful female beach volleyball players in the game.

Tebow won the 2007 Heisman Trophy with the Florida Gators before a three-year NFL career with the Denver Broncos and New York Jets from 2010-12, completing 173 of 361 passes for 2,422 yards and 17 touchdowns against nine interceptions in 35 regular-season games, 16 of which he started. He also rushed 197 times for 989 yards with 12 touchdowns on the ground.

Tebow also had a dog named Bronco who passed away last year; Bronco was a Rhodesian Ridgeback.

Kerri Walsh Jennings won three state titles in volleyball and another in basketball growing up in San Jose before winning four conference titles and two national championships with Stanford before becoming part of the Sydney 2000 Olympic US volleyball team, which finished fourth.

Once she transitioned to the outdoor game, she won the gold medals at the Athens 2004, Beijing 2008 and London 2012 Games with Misty May-Treanor, and the bronze at the 2016 Rio Games with April Ross. Additionally, Walsh Jennings is a three-time FIVB international champion, and she, along with other Olympians, judged the setting technique of Kiara the Volleyball Dog this past spring.

While it seems like the maximum limit for social media platforms is close to being reached already, Kindli seems like it could prove to be a helpful and uplifting place to gather.

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Are you going to try Kindli?