Petco website now selling Jinx dog food

Petco (Photo by Justin Sullivan/Getty Images)
Petco (Photo by Justin Sullivan/Getty Images) /

The Petco website is now selling Jinx dog food.

The Petco website is now selling Jinx dog food, in a groundbreaking partnership for both companies.

This news was announced on Tuesday, October 20, as Jinx becomes the first direct-to-consumer brand to be sold through the Petco website, while it’s the first time the first-year LA-based food and treat maker‘s products are available outside of their own website.

“As more consumers lean into online shopping, we’re pleased to include Jinx in our carefully selected assortment of wholesome food and treats to help our guests find the right food for their pets’ needs,” Petco Chief Digital and Innovation Officer Darren MacDonald said in a press release.

“Jinx is a natural fit within not only our digital transformation but also our dedication to quality nutrition standards for the health and wellbeing of pets.”

Jinx products will not be available physically in Petco stores due to their direct-to-consumer model, but this will greatly enhance their visibility within the pet-owning community.

“Petco is a leader in pet specialty, and it’s an honor to be on their digital shelves,” Jinx co-founder and CEO Terri Rockovich said in a press release. “Our food is filled with meat- and plant-based proteins, superfoods, active probiotics and clean ingredients packed with vitamins and no added fillers. Jinx and Petco share brand values that are anchored in the love for our pets, and Petco has shown incredible support to help us deliver on our promise of providing customers with a convenient, seamless shopping experience.”

This is the second team-up announcement for the brand this month, as last week they teamed up with with the gym chain Barry’s for a collaborative canine-focused workout experience.

Petco, of course, is also a Southern California-based company, in Ovie the Bulldog‘s hometown of San Diego, and they hold the naming rights for the San Diego Padres’ stadium, which also regularly hosts Supercross events. They are also one of the largest animal supply stores, so their wide reach and brand recognition factor makes it a win-win plan for both sides.

Jinx dog food and treats are free of artificial ingredients and are packed full of vitamins, minerals and other nutrients, and their product line currently consists of three varieties of dog food (Chicken, Brown Rice and Avocado; Salmon, Brown Rice and Sweet Potato; Chicken, Sweet Potato and Egg), two types of dog treats (Chicken and Mango, Chicken and Sweet Potato) and Pumpkin and Apple dog biscuits.

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Hopefully this work out well for both Petco and Jinx. Have your dogs tried their products yet? What did they think? Let us know in the comments!