Over the last few years, we have fallen in love with Native Pet. And now they are taking their brand to a whole new level with a packaging update, and a bigger commitment to pets and their parents.
While Native Pet is all about delivering quality products that help improve the quality of life of our pets, thanks to their supplements and vitamins and delicious dog treats in general, there is also something to be said about packaging that draws the eye. And with their rebrand, Native Pet delivers eye-catching looks that will make pet parents give them a second glance.
What I love the most about the new packaging, is the fact that they actually include pets enjoying every day activities in the artwork. And at the same time, I love the fact that they added pops of color to the different products. The pumpkin powder features a little pop of pumpkin color, while the energy product has a pop of green. When you look at the calm product it’s that mellow blue color that does make us feel calm.
Native Pet refreshes their packaging and reaffirms their commitment to excellency
According to the press release that we received, the co-founder and CEO of Native Pet Dan Schaefer, had this to say about the brand refresh:
"The supplement space as a whole is commoditized, crowded, and confusing – and it is still one of the fastest growing categories in Pet. Consumers are hungry for a brand that cuts through that noise and delivers a fundamentally dierent experience. Native Pet is that brand and this rebrand tells that story. Differentiation is more than just storytelling. We do everything differently. Product. Packaging. Content. Distribution. This rebrand is the culmination of years of doing things the hard way and keeping the customer at the center of that journey."
Packaging can make a big difference in what consumers grab from a store. And knowing that, we think it is a great thing for Native Pet to have refreshed their packaging to bring in a new group of pet parents. Hopefully, they fall in love with the products just the way we did.
But we want to know what you think about this product refresh. Does this new packaging make you more interested in reaching for these products? Does the packaging matter to you? Let us know in the comments.