You’ve probably seen the Chevy Silverado cat commercial by now, if you’ve watched any sports on TV this summer.
But since Walter is a very good boy, not to mention an unusual one, we’re going to dig into it a little more anyway.
After all, the punchline is that Walter is basically a dog, so it seems entirely appropriate for a dogcentric website to talk about it.
Debuting during the Tokyo 2020 Olympic Games, the Chevy Silverado cat commercial promotes the newest edition of the Chevrolet pickup truck.
The Chevy Silverado cat commercial proves cats can be just as fetching as dogs are.
The spot is designed to showcase the new folding tailgate workspace as the enticing feature of the newest Chevy Silverado, but the star is Walter, a gray cat who thinks he’s a dog.
Together with his owner, Walter travels throughout the American West, along the way pausing to herd sheep, go bird hunting, play an endless game of fetch, chase a strange cat up a tree, practice dock diving while retrieving sticks from a lake, and more, which astounds an old man enjoying a getway on the water.
Since it has primarily aired during sports events (the Olympics and Paralympics, now often showing up during NFL telecasts), it makes some sense that dog sports would be included, and it’s a solid demographic, since middle-aged men tend to be the ones who both watch football games and drive brand-new pickup trucks most often.
The background music playing is “Big Rock Candy Mountain,” a very odd folk song written in the late 1920s about the joys of the traveling existence of a hobo.
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