Jon Lovtiz pitches dog toys in new Playology ad

Dog toys aren’t on TV much, but Jon Lovitz is trying to change that.

Jon Lovitz is back on TV in a new way, putting the spotlight on a type of product that rarely gets onscreen: dog toys from Playology.

This news was previously reported by Ad Age, which is where the Dog O’Day staff learned of it.

The products featured are the new line Playology Silver for senior dogs, which have enthralling scents like peanut butter or pork sausage, and are also designed to be much easier on gums.

The Dental Stick comes in Medium for $14.99 and Large for $19.99, the Dri-Tech Dental Rope comes in Small for $9.99, Medium for $14.99 and Large for $19.99, and the Dental Chew comes in the same sizes and prices as the Dental Rope.

The Dental Chew is recommended for light or medium-level chewers, while the Dental Rope and Dental Stick are both recommended for medium chewers.

In the ad, Lovitz complains about puppy behavior, such as constant yapping and peeing on things that shouldn’t be peed on.

“I like doing commercials when they’re well written and funny, because to me it’s just another form of comedy,” Lovitz told Ad Age. “Me and my dog, it’s like my kid. Having something he can enjoy is great.”

The Ad Age story notes that Lovitz’s senior dog, a Chihuahua/Pug mix, interrupted their interview with him by excessive barking, which is a nice reminder that celebrities are human, too.

Jon Lovitz is best known as a member of the cast from 1985 to 1992, but he also appeared in A League of Their Own as the AAGPBL scout Ernie Capadino, and most impawtantly as far as we’re concerned as fans of dog movies, the voice of the henchman Calico in Cats and Dogs.

For the 2008 sequel Cats and Dogs: The Revenge of Kitty Galore, Lovitz was replaced as Calico’s voice by Wallace Shawn, known for playing Vizzini in The Princess Bride and voicing Rex in the Toy Story franchise.

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Seriously, why are dog toys so infrequently shown in commercials? You’d think that during dogcentric specials like the Puppy Bowl or big dog shows like Beverly HillsWestminster or the National Dog Show would have them, but no, not even there, and they don’t really appear that much even in ads for national chains like Petco or PetSmart.

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