Louie, the raccoon snags coveted title of 2024's Cadbury Bunny

There is something undeniably classic about the Cadbury Bunny and the brand knows it. That's why it's cool to see them change things up.

In recent years, Cadbury has run a contest to find its new Cadbury Bunny and for 2024, things got even funnier. While the race was tight, the title ended up being awarded to Louie who is a raccoon. Yes, you read that right.

Louie, the raccoon is 2024's Cadbury Bunny. While he might not be the typical entry for said contest, I feel like this is incredibly fun and hopefully, we'll see others enter in the future. However, let's get into a little bit about Louie and his role as the Cadbury Bunny.

This has been something so fun to cover as we watched Crash win last year and become the Catbury Bunny of the year. Okay, I'll see myself out with that joke, but adding Louie into the mix makes things even more interesting.

Meet Louie, the raccoon and Cadbury Bunny!

Louie is the 6th winner of this honor and the first raccoon to hold the title. I don't know about you, but that's pretty significant. Cadbury decided to pay homage to the March Madness madness and pick a winner by bracket style. Even though it was close, Louie ended up coming out on top.

Accroding to the press release: "Louie is a two-year-old raccoon from Miami, FL who was rescued by his owner Jaime in 2021 after he had been deemed unfit to live in the wild. When he isn't lounging in his favorite tree, he's busy fundraising for wildlife rescue & rehabilitation centers by creating art using his toe-painting skills!" Louie sounds like such a sweet guy and it's clear he's dealt with so much so this has to feel like a sweet victory.

In addition to winning the title for 2024, Louie is also getting $7,000 in prize money and a starring role in the 2025 Cadbury Bunny commercial. Last but not least, Louie walks away with bragging rights, and as the first raccoon to hold the title, we're here for it. Plus Easter is almost here and what better way to celebrate than sharing the news of Louie's victory?!