BISSELL launches "From Cart to Care" campaign: A lifesaving event on Amazon

Today, October 4, 2024, BISSELL has taken a groundbreaking step in supporting pets in need through their "From Cart to Care" campaign, an unprecedented initiative that has temporarily shut down all sales on their Amazon storefront. Instead of focusing on product sales for the day, BISSELL is asking the public to donate to the BISSELL Pet Foundation, a nonprofit organization dedicated to saving homeless pets across the country. Donations will directly support initiatives to help homeless pets, such as pet adoptions, spay/neuter programs, and crisis and disaster response efforts.

Why Today Is So Significant

Choosing today, October 4, is not random. It is World Animal Day, a global event dedicated to raising awareness about the treatment and welfare of animals. BISSELL’s decision to use this international platform to highlight their commitment to the well-being of pets everywhere. World Animal Day emphasizes compassion and action, making it the perfect moment to rally support for pets in need.

By pausing sales on their Amazon storefront, BISSELL is making a powerful statement—today is not about profits; it’s about saving lives. They are urging people who would normally shop for BISSELL products to instead contribute to the BISSELL Pet Foundation, amplifying the impact their donations can have on homeless and vulnerable animals.

The "Empty the Shelters" Event: Live on Amazon

The highlight of today's event will be a special Amazon Live Stream at 11 AM PT / 2 PM ET, featuring Cathy Bissell, founder of BISSELL Pet Foundation. This live adoption event is part of the Empty the Shelters initiative, where BISSELL Pet Foundation works directly with animal shelters to help find homes for pets. Since its inception, Empty the Shelters has contributed to the well-being of over 600,000 pets.

How You Can Get Involved

1. Donate directly to the BISSELL Pet Foundation here. Even a small donation can make a huge impact.

2. Watch the Amazon Live event at 1am PT/2pm ET for real-time updates on the campaign and adoption events.

3. Share the event on social media using the hashtag #FromCartToCare and spread the word about this lifesaving initiative!