Whether it be (human) food brands, clothes companies, florists, or alcohol brands, everyone seems to getting in on the dog toy game. Well, now the makeup companies are getting in on it. The latest is E.L.F Cosmetics.
The E.L.F Cosmetics dog toy is the Pawer Grip Primer! It's a plush toy with a squeaky inside, and it's shaped exactly like a bottle of E.LF primer. It's light blue and black and even has a cap on it. And compared to lots of other toys, this one is only $8. Which is about the same price as you'd spend on the actual makeup. The primer is usually around 10 bucks.
But where can you get this cute AF toy? The toy went on sale Thursday, Feb 6, 2024, and it is currently available on the E.LF. Cosmetics website and on their app.
While this is currently the only toy the makeup brand is releasing, we can only hope that they will come out with a full line of doggo makeup toys. Could you imagine a little makeup brush or lipstick toy? Or like a little eye shadow palette? The cuteness levels would know no bounds!
E.L.F Cosmetics releases new makeup-inspired dog toy
You have likely seen makeup-shaped dog toys before, but it is very rare to see them from an actual makeup brand. Hopefully, more brands follow suit. Looking at you, ColorPop!
While dogs are the last animal in the world that could ever need primer or makeup (they are cute all natural), it's much better that your dog has this in their mouth than the makeup you've spent a lot of money on. Although, E.L.F is always pretty affordable. But if you're a makeup maven, finding your makeup tubes chewed up is a nightmare. But now you can share your love for makeup with your dog without having to worry about any of the chemicals being unsafe for them. It's a win-win.