Have you seen this new line of dog products at your Target?

When it comes to snagging treats, toys, and even food for our dogs, we sometimes forget that Target has multiple aisles dedicated to our pets. And yet, when it comes to doing our usual trips to the store, we always seem to head to the pet aisles.

This time, when we ended up in the pet section of Target, we came across an entire endcap dedicated to a brand we had never found before. The brand is Wild One and this endcap was chock full of toys and gear in a light pink or black.

Maybe it was the stark contrast of the pink and black side by side that made us stop and check out the display. Or maybe it was the fact that we had never seen this brand in our store before. Either way, we had to do some digging to learn more.

And we found more than just toys, leashes, dog poop pick up bags, and even an adorable pet carrier bag. We found a line that included grooming wipes, doggy shampoo, and more.

Have you see the brand Wild One at a Target near you?

Over on the Wild One page of the Target website, you can find 25 items in the brand’s collection. And while it was definitely that endcap of pretty pink toys and minimal, but elegant gear that had us wanting to learn more, it was definitely the organic treats that had us reaching for our wallet to try the brand for real.

While our staff pup will never fit in that pet carrier bag, it is still a great piece for the stylish dog moms and dads out there. And the organic treats seem like a great way to bring a little healthy eating to our pup’s routine.

Throw in the fact that the entire line looks like it would be sold in an Anthropologie store and you have us sold on giving Wild One a try.

What do you say fellow Target shoppers? Have you seen this line in a store near you? Have you picked anything up from the brand? We would love to hear your thoughts.