Martha Stewart and Snoop Dogg hosting Puppy Bowl 17

Martha Stewart and Snoop Dogg will host Puppy Bowl 17 (Puppy Bowl XVII) on Sunday, February 7, which will air at 2 p.m. ET on Animal Planet and the Discovery Plus streaming service.

This news was previously reported by People Magazine, while the play-by-play during the contest will come from Monday Night Football announcer Steve Levy and SportsCenter anchor Sage Steele.

Before People’s coverage, this announcement also appeared on the Animal Planet Instagram page.

Stewart will represent Team Ruff in a Tail Mary Tangerine orange jersey, while Snoop Dogg will represent Team Fluff in a Bark Blue jersey.

Martha Stewart and Snoop Dogg hosting Puppy Bowl 17.

Martha Stewart, of course, is a titan of the lifestyle/homegoods industries, hosting various PBS series, appearing annually at Thanksgiving on The Today Show, with her own magazine Martha Stewart Living among other ventures.

Snoop Dogg is known for gangster rap, and has been active in the music scene since the early 1990s, making 18 albums to date, also appearing on various soundtracks and several collaborative albums as well.

He has also been acting for much of the past two decades, appearing in the 2004 Owen Wilson remake of Starsky and Hutch and doing voice roles in the Hayden Panettiere 2005 horse-racing-themed Racing Stripes and 2013 IndyCar-themed Turbo. His Racing Stripes role was the farm’s lazy Bloodhound, ironically named Lightning.

According to Oprah Magazine, the pair met around 2008 and formed a fast friendship when he appeared as a guest on The Martha Stewart Show, appearing in multiple projects together and even cohosting a TV show together on VH1 called Martha and Snoop’s Potluck Dinner Party. 

While the pair don’t seem very alike, they somehow work well together, and emphasizes how the love of dogs can bring the world closer, while also paying homage to all the celebrity-infused hoopla that goes with the actual big game later in the day.

Both Martha Stewart and Snoop Dogg have a pair of French Bulldogs each, while Stewart also has a pair of Chow Chows, and People says their dogs may send shoutouts throughout the game.

In the actual contest itself, the Fluffers have a 3-2 edge over the Ruffers in wins and they are the defending champions after last season’s 63-59 victory. (Until Puppy Bowl XI, teams did not exist.)

Again, Puppy Bowl 17 will air at 2 p.m. ET on Sunday, February 7 on Animal Planet, and it will also stream live on Discovery Plus.