Pro Plan Bracket Challenge is back for the 2020 WKC Dog Show

The Purina Pro Plan Bracket Challenge is back for the 2020 WKC Dog Show, and there’s a chance for someone to win up to a million dollars.

The Purina Pro Plan Bracket Challenge is being held again for the 2020 Westminster Kennel Club Dog Show, and it’s possible that a lucky winner could earn up to a million dollars if they call their picks correctly. That could buy a lot of beef jerky and squeaker toys.

Now in its fifth year of existence, no one has yet earned the $1 million dollar prize, which will be split among the winners if more than one perfect bracket is filled out.

To enter the contest, go to and select your picks for the winners of the Herding, Hound, Non-Sporting, Sporting, Terrier, Toy and Working Groups at the WKC Dog Show. Then out of those group winners you select a Best in Show winner, and finally, watch the broadcast on Fox Sports 1 on Monday, February 10 and Tuesday, February 11 (both nights beginning at 7:30 p.m. ET) to see if you won the Pro Plan Bracket Challenge.

“For thousands of Westminster watchers, the Pro Plan $1 Million Bracket Challenge allows them to get closer to the competition they love, and hopefully, see their favorites come out on top,” Gianna DeiSanti, Purina Pro Plan brand director, said in a press release. “And for us, it’s a way to show the power of what advanced nutrition can do, as many of the handlers of top dogs competing select Purina Pro Plan as their nutrition of choice.”

Brackets can be submitted until 5 p.m. ET on Monday, February 10. No purchase is necessary, though all contestants have to be over 18 and live in the US.

Last year the Best in Show winner was a Wire Fox Terrier called King, the 15th of his breed to earn the title, most in Westminster history since Best in Show was first awarded in 1907.

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Follow @ProPlan on Twitter and Instagram to keep up with all the action, or use the hashtag #WKCDogShow, and be sure to check back with Dog O’Day for all our coverage of the event.

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