Our favorite doggy Super Bowl commercials from Super Bowl 53

Mint Mobile

What it’s for: Mint Mobile

What happens: A chunky-style milk is pitched in this satiric ad, complete with an idyllic family breakfast with a generically-pretty mom, a suit-wearing dad, and their teenage daughter. “That’s just not right,” a man watching the commercial frowns, which is where the actual ad part of the spot begins.

What we thought of it: While it’s cool that they have a glasses-wearing fox as a mascot, a cell phone provider that claims to offer bills of $20 per month just sounds too good to be true, especially if the general public has never heard of the company in their lives. A somewhat bland satirical ad probably isn’t the best introduction strategy, either.

The man watching the ad we just watched (who is still inside the ad viewers are watching) was too jarring a transition to be effective, and sorting out the tangles of that timeline forces viewers to overanalyze the spot way too much, killing what humor there was to be found in it in the first place.

Also, lumps in milk would mean it was amazingly spoiled if it were the standard pasteurized kind sold in grocery stores, as it is, coming from the paper carton container. If it were raw milk from goats or cows, those lumps are whey, which appear naturally, and can be turned into cheese.

Another strike against this commercial itself and the chunky milk concept specifically – while it’s very healthy, raw goat’s milk tastes very gross. (Wesley’s family raised dairy goats for several years.)