Our favorite doggy Super Bowl commercials from Super Bowl 53

Client: Animal PlanetAgency: Getty Images10_16_2018New York, NY
Client: Animal PlanetAgency: Getty Images10_16_2018New York, NY /
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Client: Animal PlanetAgency: Getty Images10_16_2018New York, NY /

The 2019 NFL season is kicking off this weekend, so we’re looking back at our favorite Super Bowl commercials from Super Bowl 53.

The 2019 NFL season has just kicked off this weekend, but here at Dog O’Day we’re looking back at our favorite Super Bowl commercials from Super Bowl 53. While obviously we were far more interested in Puppy Bowl XV earlier in the day, the biggest game of the year wasn’t bad, as the New England Patriots defeated the Los Angeles Rams 13-3 in a defensive battle.

For the most part the commercials were entirely forgettable, or what is possibly even worse, otherwise just dumb. But there were a handful of ads featuring dogs in some capacity, some even starring canines, so that somewhat made up for it.

The folks at Thrilist tallied up 51 ads during the game itself, and ranked them appropriately, not counting ads shown during the pre- or postgame shows, or teaser ads run online in the runup to the big game itself.

Mercedes-Benz

What it’s for: The Mercedes A-Class

What happens: A man has the ability to make the world bend according to his wishes, which he uses for good. Among the highlights: He causes golfer Rickie Fowler to make a key putt, a lost cat go back home, makes a random person’s parking ticket disappear, frees the orca Willy, makes a boring opera exciting, helps Wile E Coyote catch the Roadrunner, and gets Lassie the Collie to help an elevator full of trapped people.

How can he do this? Because his Mercedes A-Class car has voice controls that obey his whims, meaning that he can do things like make an ATM fling money out haphazardly into the street.

What we thought of it: This premise is highly concerning, because of the likelihood that mayhem and chaos would ensue from using it for nefarious purposes, even if the intention behind acts like tearing up the parking ticket and the ATM were good.

It could make for a good movie, though – can he control these powers? Would they disappear if the car were totaled?

We rate it this low because Lassie was just thrown in there for no reason, and even given how fantastic (in a fantasy sense) this world is, she wouldn’t have that kind of rapport with a random thirtysomething rich city dude. Besides, Wile E Coyote loose in the real world is just asking for all kinds of trouble.