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WeRateDogs and ESPN team up with “h*ck cancer” campaign

By Wesley Coburn

BIRMINGHAM, ENGLAND - MARCH 12: A pair of samoyed dogs sit on a preparation table on the third day of Crufts 2016 on March 12, 2016 in Birmingham, England. First held in 1891, Crufts is said to be the largest show of its kind in the world, the annual four-day event, features thousands of dogs, with competitors travelling from countries across the globe to take part and vie for the coveted title of 'Best in Show'. (Photo by Ben Pruchnie/Getty Images)
BIRMINGHAM, ENGLAND - MARCH 12: A pair of samoyed dogs sit on a preparation table on the third day of Crufts 2016 on March 12, 2016 in Birmingham, England. First held in 1891, Crufts is said to be the largest show of its kind in the world, the annual four-day event, features thousands of dogs, with competitors travelling from countries across the globe to take part and vie for the coveted title of 'Best in Show'. (Photo by Ben Pruchnie/Getty Images) /
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WeRateDogs and ESPN teamed up to help stop cancer with “h*ck cancer” campaign.

WeRateDogs is one of the internet’s happiest brands, making Twitter and Instagram far more pleasant places. ESPN is the leading media entity in sports coverage. Together, they teamed up to fight cancer with the “h*ck cancer” campaign, which just wrapped Saturday.

As anyone familiar with Doggo Lingo knows, “heck” is usually the worst swear word in dogs’ vocabularies, so it’s often spelled with asterisks. Also, it mimics the name of an actual charity being helped by the sort-of-rerelease of the parody superhero film Once Upon a Deadpool, which we won’t repeat here because it would horrify all dogs reading (and many people, too).

WeRateDogs made special “h*ck cancer” bandannas and hats available for a limited time in their online store, and raised awareness by sharing the stories of those affected by canine cancers through their posts.

They were working with The V Foundation for Cancer Research, a leading foundation dedicated to defeating the disease, as part of ESPN’s annual V Week.

The V Foundation was founded by famed college basketball coach Jim Valvano, who guided the North Carolina State Wolfpack to the championship game of the 1983 NCAA Tournament, where they upset the heavily-favored Houston Cougars.

Valvano passed away from cancer a short time after making a legendary speech at the 1993 ESPY Awards.

For more information about the V Foundation, or how you can contribute to their research by making a donation, see their website for more details.

For more very good dog merchandise for you and your pup, check out the WeRateDogs online store, linked to earlier in this story.

Next. Service dogs are this season's new trend in hockey. dark

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